User Experience Designer
We partnered with AT&T Business Analysts and Product Owners to gather requirements.
The wireframes that were produced for this project was created in Axure.
We collaborated with UX Researchers to prep for design user testing.
Coordinated with the Visual Design team to gather design assets to brighten the experience.
Led white boarding sessions with key stakeholders to ensure we covered all of the design gaps.
We worked closely with my 2 scrum teams to ensure we were developing a high quality product.
Shop & Learn Pilot
We led the design of the new Shop and Learn pilot for Small Business customers at AT&T. The purpose of the pilot was to improve the shopping experience, automate the checkout experience and finally, to set a foundation for the future Small Business shopping experience.
Our User Persona
John is a fun-loving family man who has always loved carpentry. Since he was a young man, he dreamed of making his own furniture. When he retired from the military two years ago, John partnered with his wife and other family members to make his dream a reality. Most of John’s day is spent in his workshop. While John is busy being the face of the his shop, his wife takes care of daily business matters. She manages their employees and payroll, orders supplies, handles vendors and contracts, and is generally in charge of most business operations.
Goal 1: Lower Monthly Expenses
John is always looking for the best deal for his business. He needs to keep his costs low so he can pass the savings to his customers and remain competitive in his industry. “Our monthly expenses are one of the few things we can directly control.”
Goal 2: Combined Services:
John may bring all of his telecommunications business to one provider if he can get what he’s looking for: A good deal, reliable service, and excellent customer service with a personal touch.
Goal 3: Transition to Newer Devices & Services
John spent the first year focused on making enough money to stay in business. Now that the business is more stable, he would like to transition into using technology to ease his workload. For example, he’d like to place more orders online and move to online bill pay options.